# Introducing Creative Intelligence

## 68 ways to add video to your marketing _funnel_

The fastest-growing way to connect with potential customers is video. Online videos can now reach about [**92% of internet users worldwide**](https://www.statista.com/statistics/1254810/top-video-content-type-by-global-reach/). And those videos are engaging. According to [**Hubspot**](https://blog.hubspot.com/marketing/how-video-consumption-is-changing), 66% of consumers watch videos to learn about a product or company.

So if you have video and your competitors don’t, you have a powerful way to set yourself apart. But if you don’t have a lot of experience with video, it can be difficult to come up with ideas and know when and how to deploy them.

Don’t worry, we’re here to help. We’ve put together a list of 68 different videos you can use to promote your business. To make it simpler to know when to use each of the videos on our list, we’ve further broken things down by where you’d use a video in your marketing funnel. What’s a marketing funnel, you ask?

## **The marketing funnel**

A marketing funnel is a framework used to show the journey a potential customer takes from not knowing about your product or service to becoming a loyal customer. The funnel is called that because, just as a funnel gets smaller towards the bottom, the number of potential customers decreases as they progress through the marketing funnel stages.

Now, even if you’re familiar with the concept of a marketing funnel, you may not have learned how it relates to video. So we’re going to give you a breakdown of each stage in the funnel below, along with ideas for the types of videos you can use at each stage to connect with customers.

In the Awareness stage, potential customers become aware of your product or service. To boost awareness, you should be creating ads, since you’re hoping to catch the eye of customers that don’t know about you yet. You’ll find the most ideas for this section since there are a wide assortment of ways to connect with potential customers.

### Paid social media

01. Facebook Feed ads  
02. Facebook Stories ads  
03. Instagram Feed ads  
04. Instagram Stories ads  
05. Instagram Reels ads  
06. TikTok ads  
07. YouTube Feed ads  
08. YouTube Shorts ads  
09. Twitter ads  
10. Demand-side Platforms that buy and sell ads in real time (Google Ads, Trade Desk, etc.)

### Television and streaming

1. TV Commercials  
2. Netflix ads  
3. Hulu ads  
4. Amazon Prime ads  
5. Max ads(formerly HBO Max)  
6. Other streaming ads(Peacock, Pluto TV, Sling, Paramount+, etc.)

### In-person advertising

1. Tradeshow loop  
2. Outdoor digital signage  
3. Airplane seats  
4. Public location ads (stadium, airport, etc.)  
5. Public transportation  
6. Auto / In-vehicle videos  
7. In-store loops  
8. Movie theaters

Xbox Series X|S - Sphere - Power Your Dreams - YouTube

Tap to unmute

1x

[Xbox Series X|S - Sphere - Power Your Dreams](https://www.youtube.com/watch?v=tCnNKrd9hpw) [Xbox](https://www.youtube.com/channel/UCjBp_7RuDBUYbd1LegWEJ8g)

## **Interest video ideas**

This is the stage where potential customers show an interest in your product or service. They may start researching more about it, visiting your website, reading content, or engaging with your brand on social media. For video ideas, consider organic social video or videos you can share on your website. Here are a few options:

### Website

1. Website loop  
2. Explainer video

### Organic social media

01. Linkedin Feed  
02. Instagram Reels  
03. Instagram Stories  
04. Instagram Feed Carousel  
05. Facebook Feed  
06. Facebook Reels  
07. Facebook Stories  
08. YouTube  
09. YouTube Shorts  
10. TikTok  
11. Snapchat Stories  
12. SnapChat Spotlight  
13. X / Twitter Feed  
14. Pinterest  
15. Other social (Twitch, Kick, Reddit, etc.)

## **Consideration video ideas**

At this stage, potential customers are actively considering your product or service as a solution to their problem or need. They might compare it with alternatives, read reviews, or seek more detailed information. This is where you’ll see videos that offer more detail about products, your company, and your customers, including:

01. Testimonials  
02. Video Case Studies  
03. Webinars  
04. eCommerce product video  
05. VR Experiences  
06. Interactive Kiosks  
07. Video Games  
08. Wearable / Internet of Things (IoT) videos  
09. Recruiting Fair  
10. CSR (Corporate social responsibility) / ESG (environmental, social and governance)  
11. Investor Relations

Murphy Tractor Testimonial from AdPipe on Vimeo

### **Conversion video ideas**

This is the ultimate goal of the marketing funnel. At this stage, potential customers become paying customers by completing a purchase or taking another desired action, such as subscribing to a service. At this point, you’re working with videos that help close the sale, such as:

1. Website landing page  
2. Drip email campaigns  
3. Account-based marketing  
4. Sales email  
5. Sales presentations  
6. Texted videos  
7. Phone apps

### **Loyalty video ideas**

Satisfied customers may become advocates for your brand, spreading positive word-of-mouth, leaving reviews, or referring others to your product or service. This can help attract new customers and drive further growth. Videos in this part of the funnel focus on two things: training users so they can understand your product better and building a relationship between you and your customer. These videos can include:

1. Brand anthems  
2. Newsletters  
3. Educational videos  
4. Personal videos  
5. Culture  
6. Vlogs / Video podcasts  
7. Training videos  
8. Training shorts  
9. Brand Documentaries

AdPipe Overview (Full) from AdPipe on Vimeo

## **Next steps on your video journey**

Now that you’ve got a sense of how many different kinds of videos you can make, you’re probably thinking how do I create them? We’ve got you covered there, too. In the coming weeks, we’ll be sharing posts that take a deeper dive into these video types, best practices for utilizing them, and how to monitor their success.

And if you want a simple way to put together those videos once you’ve decided to create them, get in touch! AdPipe is the only AI-powered video marketing co-pilot, making it easy for your business to find, customize, and deploy more video content and engage with more audiences.

### Key Statistics