# 10 rules of scaling _video_

Hey there, marketers! Ready to level up your video marketing in 2024?

We've got 10 great strategies to help you stay ahead of the trends and make your videos stand out. Let's dive in and get your audience engaged!

**Below are 10 rules to follow that will empower you to swarm your marketing funnel with video and ensure success along your journey towards becoming a video-first marketing master!**

**1\. You need to use more video**  
Because video marketing outperforms static marketing 12-to-1

**2\. You need to make more video**  
So you can optimize your entire marketing and sales funnel with videos

**3\. You need to simplify video creation with new technologies and tools**  
Because you are way too busy for the old way

**4\. The cost per video needs to go way down**  
Because you need a lot of video and it has a short shelf life

**5\. You need to repurpose more of your video**  
So you can get more value out of your video investments.

**6\. You need get your video into market faster**  
So you do not miss a third of the promotion window every quarter

**7\. You need to empower more people to make their own video**  
Because more and more departments are requesting video and bandwidth is low

**8\. All the videos at your company need to be brand consistent and compliant**  
You need to make it easier for the rogue creators to stay on brand

**9\. You need to share the correct version of each video for each channel**  
So you can drive the most results

**10\. Your videos must be authentic, informative, entertaining, and watchable**  
To perform at the highest level

**Bonus: You should monitor your video results and make adjustments for improvement**

## **Want to learn more?**  
[**Download the AdPipe Video Field Guide Vol. 1**](https://cdn.prod.website-files.com/6788c11bce0e0e63b8079306/67f7d97892067894fac2b8d5_VideoFieldGuideVol1_Fillable.pdf) and get busy scaling your video creation! Inside you’ll find some additional strategies, tools and tips to help get you started.

## Fuel your next campaign with high-impact _video_

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